Talking to Different Audiences: Teacher Seller Tips

Introduction 

Remembering to talk to your ideal audience is key to making sure your content resonates with the right people. If you are just writing to a general audience, then many people tend to lose sight of who you are within the crowd of people who are marketing to them. They may feel like you don’t understand or that your content is not relevant to them specifically, aka fewer people clicking on your links and wanting to learn more about what you have to offer.

We want to make sure that we are able to talk to our audience more specifically in order to build that authority and trust factor that teacher business owners’ need to make any traction. In this article, you will learn about what you need to do to talk directly to your audience and tips to make sure they hear your message. 

Identifying Your Audience

First thing we need to do as teacher author’s is to truly understand your audience. Don’t skip over this part and don’t generalize. Start broad items like age and gender and then move into more specific items. 

Just remember that these are not the only people that will be attracted to your brand, but they should be your main priority when crafting your dialogue with your community.

Take the time to really get into the nitty gritty of who you want to attract: 

• How old are they?
• How long have they been teaching?
• What gender are they?
• What do they look like in your mind's eye?
• Where are they?
• What do they teach?
• Why did they get started in teaching?
• What are their struggles?
• What are they struggling with at this point in the year?
• What support do they need?
• What triggers might they have? (think key words that have been used too much and might make them leave your page)
• What are they interested in?
• What trends might they be following?
• What are their needs as teachers and people?
• Etc.

You can even create a full slideshow all about your ideal audience so that you can make them more real in your mind. Reference this whenever you start to write something to your audience until it is ingrained and you no longer need to. 

Essentially, you will want to tailor your message to these different demographic points in order to resonate with your audience more effectively. For instance, an elementary teacher and a high school teacher may both be stressed, but probably not about the exact same thing and in the exact same way. 

Ask yourself: What does your audience specifically need to hear and how do they need to hear it for it to be both authentic and helpful?

Tone And Language

Adjust your tone and language to meet the needs of the ideal audience you described above.

• Do they prefer something more friendly, witty, or sassy? 
• What will help them understand your content more? 
• Do you need to use jargon that is specific to them so you are more of an authority in this topic? By contrast, will using a lot of jargon keep your audience at a distance (think about first year teachers that are still learning all the acronyms)?

You want to be very specific about curating your brand’s language. It should sound like you of course, but it should also be concise, clear, and be easy to pick up (especially if you are on a social media platform). Sparingly use your jargon to add authority, without overloading your reader. 

Content And Format

Create content that resonates with your audience’s needs:

• What would they find engaging? 
• What do they need to know about your content pillars? 
• What format do they normally use?

As I am sure you have figured out the pattern already, you want to make all decisions from the mindset of your ideal client or customer. Post to platforms they use often to see the best results and promote content that they see as invaluable. For instance, if you know that teachers are often on Pinterest, be sure you have all of your content consistently pinned to that platform. If your audience isn’t really on YouTube, then you don’t have to put as much of an emphasis on that platform. 

But, no matter which genre you are using, start with one and get good at it before moving onto the next. Build your systems as you go so that you can then delegate that work and/or streamline it and give your energy to the next aspect of your business.

Creating content that is engaging and informative comes from some market research. Look for your ideal audience online: 

• What are they looking for? 
• What are they commenting on? 
• What questions are they raising? 
• How can you help ease their struggle with your business and their inquiries?

Need More Support?

Check out our Teacher Life Balance Membership! We are launching the membership to help you grow your business without sacrificing your sanity. The membership helps us complete the equation: stress management + time management = work life balance. Through workshops, community support, workbooks, and extra bonuses, we work together to develop foundations that will help both us and our businesses flourish.

Sound like something you want to do? Head over to the Membership Waitlist and we will send you all the deets, plus a 7-day email challenge to create the Balanced Business you deserve.