Writing Emails - Why is it so hard?

You love the creative side of your business—coaching, designing, and serving your clients. But when it’s time to write an email, it gets pushed to the bottom of your to-do list. Maybe you’re short on time, unsure what to say, or just don’t have the energy to sit down and write.

Meanwhile, your inbox fills with emails from other businesses—consistent, well-crafted messages that keep their audience engaged. How do they manage it when you struggle to write yours?

Here’s the secret: they don’t spend hours writing emails from scratch. They use email business templates.

Templates are pre-structured frameworks that make writing emails way faster and easier. They clearly outline what to write (or insert) and where. Instead of overthinking each word or idea, you just plug in key details or content and check it off your to-do list.

In this blog, you’ll learn:

• Reasons why writing emails feels hard
• The benefits of automating your emails using templates
• The most common types of emails that templates are great for

Why Writing Emails Feel Hard

For many women entrepreneurs, writing emails is a task that gets delayed, overthought, or avoided entirely. Not because they don’t see the value in email marketing but because it often feels more complicated than it should. Here’s why:

You Don’t Know What to Say

Sitting down to write an email can feel like staring at a blank page without direction. Should you promote an offer? Share a personal story? Give helpful advice? How exactly should you write the email itself? Without a clear structure, it’s easy to second-guess yourself or worry that your message won’t resonate.

It Takes Too Much Time

For many of us, writing isn’t our zone of genius. Crafting a single email can take way longer than expected—drafting, editing, formatting, and rewording until it feels “just right.” When time is already limited, an email is the first thing to get pushed aside.

You’re Afraid of Getting It Wrong

Overthinking can be a significant roadblock for womenpreneurs. What if the subject line isn’t catchy enough? What if the email sounds too formal—or too casual? What if no one opens it? How should you balance all the various emails you want to send? How do you strike the balance of sending emails frequently enough - but not too much? The pressure of so many unknowns can cause you to avoid finishing your message or sending anything at all.

I’m sure we can all relate to these! But the reason writing emails feels hard isn’t because you’re bad at it—it’s because you don’t have a system.

The Easier Path: Automate with Email Templates

I used to spend way too long writing my emails. I’d overthink, tweak, and second-guess. Then, I created my first email template. 

It was a simple Welcome Email, and I quickly realized how many of my email struggles templates solved:

• No more wondering what to write → Templates guide you with a clear structure.
• No more inconsistency → Having pre-made formats makes it easy to send emails regularly.
• No more wasting time → Instead of spending hours crafting an email, you tweak a proven template and send it in minutes.

You only need a handful of tried-and-true email templates to save tons of time while still supporting and nurturing your people.

Let’s look at some of the most common emails women entrepreneurs send and the benefits of using templates for them.

Using Templates to Simplify Routine Emails 

Email marketing almost always involves the same types of emails regardless of your business. Here are some of the most common ones and a quick rundown of how they practically write themselves using templates.

1. Welcome Email

Your Welcome Email sets the tone for a closer relationship with subscribers. A well-written and consistent one ensures that you introduce yourself and engage subscribers—without having to start from scratch in any way.

2. Value-Added Emails

Some emails focus on providing value. Examples of value content are salient tips, industry insights, or helpful resources. A simple framework (ex. hook → insight → call to action) makes it easy to plug in your ideas and hit send.

3. Blog or Content Announcements

If you create blogs, videos, or podcasts, you must let your audience know when you upload fresh content. An announcement template allows you to (for example) plug in your subject line, teaser, and content link—so you never spend more than a few minutes writing these emails.

Check Out the Email Template Bundle

4. Newsletters

Newsletters help keep you top-of-mind and nurture your audience regularly. Using a repeatable format (ex: branded graphic → personal story → insight → next steps) means you never have to wonder what to include—you just follow the structure. You can really have fun with your newsletter template, personalizing it so your brand shines!

5. Onboarding Emails

Onboarding emails help new clients feel confident and informed about working closely with you. Instead of writing individual emails for each new client, the onboarding email automates key details—saving hours. At the same time, you can customize each one for extra personalization if you wish.

6. Offboarding Emails

Offboarding emails are often overlooked. I think they’re one of the most important emails you can send! A great last impression is just as important as the first. A personal, polished offboarding email ensures you close every relationship smoothly and memorably.  

Swipe It: 10 Done-For-You Email Business Templates 

When it comes to templates, you have two options. Create your own as needed. Or, take a shortcut and source them elsewhere. If you like the second option, check out my Email Template Bundle. 

You can customize all the templates to your brand and preferences! Bonus: more time for those zone-of-genius tasks you love!